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Platform capitalism’s ideology of human frailty

I like this framing by Zuboff in Surveillance Capitalism as a way of talking about what Bacevic has described as independent irrational animals. It fits interestingly with what Ben Tarnoff and Moira Weigel describe as ‘tech humanism’: the belief that “unhealthy and inhumane” business models can be fixed through better design which rests on an ironically dehumanising language of our ‘lizard brains’ being ‘hijacked’.