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The first and second wave of viral publishers

From Jill Abramson’s Merchants of Truth pg 281 While the new-media pioneers at BuzzFeed and Upworthy produced LOLs and cultivated trumped-up umbrage over the killing of poor Cecil, a second guard of new-media publishers set out to capture the loyalty of another psychographic swath of America whose disaffection far surpassed […]

Vice’s ‘non-traditional’ working environment

From Jill Abramson’s Merchants of Truth pg 348: One abiding feature was the draconian nondisclosure and nontraditional workplace agreements staffers were required to sign before joining the company, 7 which demanded, “Individuals employed by Vice must be conscious of Vice’s non-traditional environment and comfortable with exposure to and participating in […]

The Feudal System of Online Content

There’s a recent article in Salon which gives a great overview of the emergence of “viral publishers” (which need to be distinguished from “content factories”) which have grown rapidly but in a way entirely dependent upon the infrastructure of social media. They encompass everything that was wrong with the older […]