From Jill Abramson’s Merchants of Truth pg 281 While the new-media pioneers at BuzzFeed and Upworthy produced LOLs and cultivated trumped-up umbrage over the killing of poor Cecil, a second guard of new-media publishers set out to capture the loyalty of another psychographic swath of America whose disaffection far surpassed mere boredom. The new wave […]
Tag: buzzfeed
Viral marketing for the real world Capitalism and Schizophrenia: Contemporary Visual Culture and the Acceleration of Identity Formation/Dissolution Applied sociology in virtual worlds Nativism and nature: rethinking biological invasion Historical role-playing in virtual worlds: VRML in the history curriculum and beyond Teacher’s LAB : a platform for teacher learning The Wandering Eye: an on-line collaboration […]
A few creepy extracts from Jill Abramson’s Merchants of Truth about the office culture at BuzzFeed. The pursuit of virality has been gamified, with these ostentatiously fun undertakings matched by an underlying threat that those who can’t reach these standards won’t survive at the company in the longer term. In light of this we should […]
I’ve been interested in Upworthy for a long time. It was founded by Eli Pariser, author of the Filter Bubble and key figure in MoveOn.org, in order to leverage the dynamics of viral media to promote ‘meaningful’ and progressive content. But a few years on, with a change in Facebook’s algorithms having brought about a […]
The quote in this title isn’t from a critique of Buzzfeed written by a contemporary critical theorist loftily bemoaning everything this site is coming to represent. It’s from a paper written by the founder of Buzzfeed when he was a critical theorist loftily bemoaning the cultural logic of late capitalism: Buzzfeed has achieved an outrageous amount of success in […]
