This is a really interesting report, with important implications for the incentive structures in online publishing. It may be destroying click throughs but there’s prima facie evidence AI-search (whether through chatbots or specialised search tools) may be prioritising certain sources in ways that I think could be quite helpful to the general information landscape. Not enough to outweigh the harm they’re doing elsewhere but certainly a counterbalance to social platform driven incentivisation of clickbait and AI slop. These are links cited in the research:

