From The New Ruthless Economy, by Simon Head, loc 1209. I wonder what ‘innovations’ have emerged in the ten years since this was book was published?
There are at least five distinct types of monitoring software. First, there are what might be called “classic” monitoring products, software that embodies the Taylorist preoccupation with timing and measurement: How long do agents take to answer a call? How long does the call last? How long does the agent take to “wrap up” the call by completing clerical tasks that may have arisen in the course of the call? Second, there are “quality-monitoring” products-software that eases the manager’s task of measuring the agent’s “soft skills”-his warmth and politeness, and whether his demeanor has strengthened ties of intimacy and loyalty between company and customer. Third, there are what might be called “total monitoring” products, software that simultaneously multaneously monitors what is happening on the agent’s screen and what the agent is saying on the telephone. With this “total monitoring,” it is possible to know whether the agent is following a prescribed script and accurately relaying the information and recommendations provided by product databases. Fourth, there is software that monitors Internet and E-mail “conversations” between agent and customer, and which can, if necessary, integrate this monitoring with the parallel monitoring of telephone conversations. Fifth, there are the digital technologies that are embodied in many of these monitoring products and that have made possible this forward leap in the scope and intensity of monitoring.