The term ‘curation’ has got a bad press in recent years. Or rather the use of the term beyond the art world has. To a certain extent I understand this but I nonetheless always feel the need to defend the term. There are a few reasons for this:
- In a context of cultural abundance, selection from variety becomes important within a whole range of contexts. Inevitably, it is something most people within these contexts will do most of the times. But ‘curation’ is becoming a specialised activity, even if detached from a specific social role.
- I’m prone to thinking of what I do, at least some of the time, as curation. I spend quite a lot of time each week sorting through mailing lists, newsletters, websites, blogs and social media to identify relevant content for The Sociological Review’s Twitter and Facebook feeds. This is 46 social media posts per day. I’ve also shared something on Sociological Imagination daily for almost seven years. I don’t particularly care what anyone else calls it but, as far as I’m concerned, doing it effectively is a skilled activity and ‘curation’ is the term I’ve taken to using.
- The modern sense of the word ‘curation’ rests on a specific set of institutional arrangements which are themselves relatively recent. The word has a longer history, emerging from the Latin curator (“overseer, manager, guardian“) and what many construe as a misapplication could just as easily be taken as a further shift in its use. Language is dynamic and the anti-‘curation’ rhetoric is an attempt to police its change, albeit not a particularly significant or pernicious one.
Ultimately, I don’t care if people reject this use of the term ‘curation’. I do care if people reject what the term ‘curation’ comes to designate. I don’t dispute it is often used in a vacuous way, but it is not always used this way. It is nebulous and modish but the terms which emerge in relation to socio-cultural transformations often are.
It’s the socio-cultural changes which interest me, the abundance digitalisation is giving rise to and the epistemic fog which emerges as a result. To talk of ‘curation’ is a facet of that conversation and if people want to reject its use, I hope they’ll offer an alternative language for talking about selection from abundance as an institutionalised function within digital capitalism.