In his Uberworked and Underpaid, Trebor Scholz offers an important reflection on the cultural significance of blogging. While its uptake has been exaggerated, dependent upon questionable assumptions concerning the relationship between users and blogs, it nonetheless represents a transformation of and expansion of cultural agency which needs to be taken seriously. From loc 3825:
Web 2.0, to be fair, was incredibly successful as an ideology, a meme, and a marketing ploy with global effects. Already by 2004, the industry claimed that there were some 100 million weblogs. One didn’t have to be a skeptic of numerical reasoning to understand that the claim that everybody on this planet was blogging was based on shaky statistics. Clearly, some of these projections were blind to the digital divide, and overlooked the fact that many weblogs were set up but then never used again. But still, we need to acknowledge that more than a decade after its emergence, blogging had roped millions into a daily writing practice; it made them walk through their lives with the eyes of a participant, somebody who could potentially participate or insert her own perspective.
This is reminiscent of the appendix to The Sociological Imagination, in which C Wright Mills offers practical advice about ‘keeping one’s inner world awake’. It would be overstating matters to claim blogging is intrinsically tied to the sociological imagination, but the propensity to “insert her own perspective” in a life more likely to be lived “with the eyes of a participant” is something we should take seriously, while refraining from assuming that this flows inexorably from the adoption of blogging as a regular activity.