This is a fascinating idea from Richard Seymour’s The Twittering Machine. Exercising power without a strategic framework, shaping the social through a machinic repetition driven by nothing more considered than keeping users on the platform for longer & preparing a climate in which advertising can be sold. From loc 2745: […]
Present it as a technology for ensuring services are “as individual as you are”. I don’t think this Barclays advert is selling surveillance but I think their advertising strategy is something we will begin to see ever more of in coming years.