The highly structured centralised system of the grassroots campaign

From Andrew Chadwick’s The Hybrid Media System pg 149:

The Obama campaign was, in the words of Jon Carson, its national field director, a “highly structured, accountable system …. ” “Despite this decentralized system” he says, “I knew every single morning how many phone calls had been made, how many doors had been knocked, where, by whom, and if there was anything funky in the data” (Carson, 2009: 42). All of this pivoted on an important distinction between distributed labor and distributed power. As former Dean campaign worker Zephyr Teachout put it: “some very smart people have figured out how to organize your excitement” (2007)

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