Some screenshots from Social Media for Academics 2





To type the word ‘scholar’ into Google Image search leaves you immediately presented with images of bearded white men toiling away in obscurity. It has often struck me how apt this is in terms of the cultural connotations which remain attached to the idea of scholarship, even if most people realise these stereotypes aren’t representations of the modern academy. But the reclusive scholar so easily stereotyped by this image and memorably described by Patrick Dunleavy as the academic hermit “sitting alone on top of a pillar somewhere in academia and doing their level best to not communicate in any way with the outside world, or let any information about their work leak out”, risks being replaced by an equally extreme character: the celebrity academic.


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