From Jill Abramson’s Merchants of Truth pg 386:
The “Trump bump” was mostly responsible for its strong financial reports following the election as the paid digital readership began to explode. By the end of the second quarter there were 600,000 new subscriptions, bringing the total number of digital subscribers above two million. In 2017 paid digital subscriptions continued to surge and lifted the Times ’s revenue picture and stock price in 2018. These new subscriptions helped push revenue up significantly toward CEO Mark Thompson’s 2020 goal of $800 million.
Mark Carrigan 