Airbnb and the Myth of ‘Us’

Reading this section in Brad Stone’s The Upstarts, it occurred to me this faith* displayed by the airbnb founders is an interesting example of what Nick Couldry describes as ‘the myth of us’. From loc 2171:

EJ had also raised fundamental questions about the safety of users on its site and Airbnb’s role as an arbiter between hosts and guests. Until that incident, Chesky had subscribed to the purist’s view of online marketplaces: Users were supposed to police one another by rating their experiences. Untrustworthy actors would be drummed off the platform by bad reviews, rejected by the web’s natural immune system. It was a libertarian view of the internet and had the whiff of Silicon Valley snake oil. The prospect of a negative review is of little use after a serious breach of etiquette —or a criminal act. But because of their shared faith in the power of self-policing marketplaces, Chesky and his colleagues hadn’t made serious investments in customer service or customer safety. The fact that Blecharczyk, as well as the company’s controller, Stanley Kong, had been put in charge of customer service at a company now with over 130 employees while the other founders looked for an executive to run the department was telling. “We viewed ourselves as a product and technology company, and customer support didn’t feel like product and tech,” Chesky says.

It is of course particularly easy to have faith in something when it’s making you a lot of money.

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