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How do Americans define the sharing economy?

Given how much time and energy has gone into constructing the notion of the ‘sharing economy’, these findings are fascinating. I would have assumed awareness of the term to be much higher and for established brands to dominate the explanations offered by respondents, something which was apparently not the case.

FT_16.05.18_sharingEconomy_640px

Categories: The Sharing Economy Thinking

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Mark

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