The New Social-ism
What is valuable, visible & knowable in the emerging social economy?
10am-6pm, 11th December 2013
Room MS.03, University of Warwick
Appeals to the ‘social’ today are everywhere: ‘social enterprise’, ‘social media’, ‘social neuroscience’, ‘social prescribing’, ‘social marketing’, ‘social analytics’, ‘social innovation’. This is thanks partly to the affordances of new techniques of accounting, network visualization and behavioural analysis, many of which take advantage of the ubiquitous digitization of market and non-market activity. The social world can be seen, quantified and influenced via new forms of expertise and data analytics. Managers, marketers and policy-makers make explicit appeals to the ‘social’, in order to sustain brands, rational decision-making, mental health and public goods.
How do we make sense of this? What is the ontology of the ‘social’ that is being appealed to, and how does it differ from the ‘social’ of 20th century statistics, society and sociology? What methodologies are at work in rendering this form of sociality visible, measurable and governable? Is social network analysis now performative, as neo-classical economics has been described in the past? What power relations are latent in this new notion of the social, and to what extent is it in fact reducible to the economic after all – or, perhaps, the biological?
This conference brings together scholars working in economic sociology, science and technology studies, social studies of finance, social studies of Big Data and other fields, to address these questions. Confirmed speakers include:
- Profesor Nikolas Rose – Kings College, University of London
- Professor Nigel Thrift, University of Warwick
- Dr. Noortje Marres, Goldsmiths University of London
- Professor Yuval Millo, University of Leicester
- Dr. Liz Moor, Goldsmiths University of London
- Dr. Evelyn Ruppert, Goldsmiths, University of London
The event takes place in Room MS.03, which is in the Mathematics and Statistics building. A campus map is available here (the building is number 38 on the map). Information on how to get to Warwick University is available here.