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Fuck virality, I want my ideas to be radioactive

There’s a fascinating footnote in Radio Benjamin, loc 395-410, discussing Adorno’s description of Benjamin’s ideas as ‘radioactive’: The full sentence reads, “Everything which fell under the scrutiny of his words was transformed, as though it had become radioactive,” … Although Adorno’s metaphor uses a different register of boundary crossing, the […]

No longer praying at the altar of virality

An important idea offered by Mike Caulfield. The embrace of frictionless sharing and the relentless pursuit of engagement have created the problems which are now being naturalised by the emerging ‘did Facebook lead to Trump’ discourse: We have prayed at the altar of virality a long time, and I’m not sure […]

Viral lift

An interesting snippet in this Fast Company profile of BuzzFeed about their viral lift metric and how this trumps page views as a measure of success: Stopera, an Internet savant so steeped in pop culture that he appeared on an episode of MTV’s Fanography as a teenager for his “psychotic” love of Britney […]