Tag: viral

  • The gamification of virality and the pleasures it brings

    The gamification of virality and the pleasures it brings

    A few creepy extracts from Jill Abramson’s Merchants of Truth about the office culture at BuzzFeed. The pursuit of virality has been gamified, with these ostentatiously fun undertakings matched by an underlying threat that those who can’t reach these standards won’t survive at the company in the longer term. In light of this we should […]