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The Sociology of Escalation Effects

I’ve been thinking a lot recently about¬†escalation effects, by which I mean the tendency of some courses of action to escalate beyond our initial expectations or capacity to control. My favourite examples involve information overload. An active reader will often follow up references from books they are reading, with an […]

expedia and communicative escalation 

Expedia just emailed me for the sixth time this week, with the majority of the emails containing attention grabbing emojis in the subject lines, in a way I had never seen before:  I’m not sure what happened this week. Does Expedia have a new marketing strategy? Have I been algorithmically […]