Tag: consumer

When the Uber co-founders recount the story of their project, they stress the importance of the consumer to it. This might seem like familiar rhetoric but I want to suggest it reflects a deep (and problematic) commitment. In The¬†Upstarts, by Brad Stone, we see how the early idea for Uber came to¬†Garrett Camp when he […]

Pretty much the entirety of my morning yesterday was consumed by trying to purchase new glasses. I already find eye tests a weirdly difficult experience because the analytical voice in my head can’t help but reflect on the naive empirical perception that the exercise is supposed to elicit and the work being done by rather […]