Tag: charities

A few weeks ago I blogged about the professionalisation of charities. Leon Ward just sent me this article he wrote about his own experiences as a telephone fundraiser. It’s definitely worth reading in full here. I found his description of the training given by call centre operators particularly interesting: During my training I was particularly shocked […]

I just received a phone call from a very pleasant woman from the World Wide Fund for Nature (WWF). Except she wasn’t from the WWF, she was from GoGen: “a specialist charity fundraising team” who are “engaged by some of the UK’s best- loved charities to maintain and develop relationships with their current and potential supporters”. […]