• The fragmentation of audiences is the norm, their centralisation is the exception

• The perpetual warfare of the populist president

• Inviting regulation once you’ve already won

• How BuzzFeed founder Jonah Peretti literally discovered viralityx.

• The arms race of celebrity

• AOL as the first mass commercial social media

• When does an immersive video game become an addictive one?

• The quality of attention

• The widespread sense of homo distractus