There’s a wonderful piece in the Atlantic talking about the accumulating scandals through which “the tech industry has gone from bright young star to death star”, with increasing public knowledge leading to a recognition that “Silicon Valley companies turned out to be roughly as dirty in their corporate maneuvering as any old oil company or military contractor”. It raises a crucial question: what happens if the controversies continue to accumulate while people remain inclined to use products upon which they have become profoundly dependent? How will these firms come to be seen if widespread rejection of their business practices co-exists with widespread use of their services? As Alex Madrigal puts it, “what if the news stays bad, but the people using their products can’t extract themselves from the platforms tech has built?” It’s a fascinating question for anyone interested in the politics of Silicon Valley and we could see this collapse of the tech mythology as facilitating a repoliticisation of (big) tech: things which were successfully framed as unalloyed social goods, so obviously beneficial to society as to be outside dispute, come to be contested and debated, as well as (we hope) subject to legal intervention and the construction of regulatory regimes.
Madrigal draws a fascinating parallel with the railroad network, using the work of the historian Richard White. The hyperbole with which the internet was greeted was once matched by a transcontinental rail network which opened up a seemingly infinite vista of possibilities to Americans, expanding the scope of social life and coming to define many people’s sense of the age in which they lived. However as controversies accumulated in the face of their novel practices (particularly the formation of their monopolies and the political lobbying operations used to defend them), they came to be widely recognised as detrimental to social life and this once lauded system was increasingly despised. The collapse of the mythology surrounding them “helped create an entire political ideology: the progressivism of the late 19th and early 20th centuries”. Much as the railroads generated the richest men of the time while being the object of vast political opposition, big tech increasingly finds itself the object of resistance while its founders enjoy the fruits of the “world-historic empires” they have built. The question this leaves is how we can ensure the collapse of the tech mythology goes hand-in-hand with a reigning in of the apparatus that has been built and the defensive elites who have made their fortunes from it.