#SocMedHE17: Making an impact
Tuesday 19th December 2017
at Sheffield Hallam University

The third social media for learning in HE conference: #SocMedHE17: Making an impact,  considers the role that social media – when used in formal and informal learning contexts – can play in addressing the major challenges currently being faced by Higher Education. This conference is accepting submissions from students, academics and managers from national and international HEIs.

The pressures on universities are hard to ignore. In the UK, the introduction of the Teaching Excellence Framework (TEF) and its core metrics – employability, teaching quality and retention – directly influence the direction of university strategies; while the National Student Survey (NSS) reveals specific contextual challenges that demand attention. Internationally, the titles may be different, but the pressures will be similar.

For the full call please visit:
http://go.shu.ac.uk/socmedhe.  

#SocMedHE17 encourages submissions (research, practice or discussion papers) that provide evidence of educators and students using social media to make a positive impact on these challenges in formal and informal learning environments. Indicative themes include:

  • engaging, stimulating and challenging learners
  • reaching and engaging different groups of learners
  • innovative ways of meeting learning outcomes and enabling learning gain
  • enhancing employability outcomes
  • building staff and student digital capability and confidence
  • scaling up excellence for broader impact

Please visit the conference site: http://go.shu.ac.uk/socmedhe for the full call, booking and planning information, and outputs from the previous SocMedHE conferences.

Follow us on Twitter @SocMedHE for regular updates
Use #SocMedHE16 to discuss the event.
Email socmedhe@shu.ac.uk

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Do you want your research to produce more impact? Many researchers are excited about the potential social media offers for generating impact but with 500 million tweets per day, 3 million blog posts per day and over a billion websites they face an obvious challenge: how do you ensure you are heard above the din? How can you use social media effectively without spending all your time online? How can you use social media as part of a multi-faceted and cost-effective impact strategy?

This workshop offers a practical introduction to these challenges, exploring how to use social media to engage with groups beyond the academy and ensure the impact of research. The session will include an overview of key considerations and group discussion of practical problems. The focus throughout will be on practical and sustainable techniques to build ongoing relations with publics outside the academy.

At the end of the day, participants will have learnt about the opportunities and challenges posed by social media for researcher impact, as well as having designed a bespoke impact strategy relevant to their own projects. Participants also have the option of purchasing five hours of coaching via Skype to support the implementation of this strategy. This includes a free copy of Social Media for Academics.

Eventbrite - Making an Impact with Social Media

What does social media mean for academic writing? Most answers to this question focus on how such platforms might constrain or enable the expression of complex ideas. For instance, we might encounter scepticism that one could express conceptual nuance in 140 characters or an enthusiasm for blogging as offering new ways to explore theoretical questions beyond the confines of the journal article. However these discussions only rarely turn to writing in a more biographical sense, as a recurrent activity which is both personally meaningful and professionally necessary.

Social media is certainly offering us more occasions for writing. The most obvious form this takes is the personal blog, providing one with a platform for exploration whenever we are taken by the feel of an idea worth exploring. However I suspect that many academics who sustain a personal blog do so because it serves a purpose prior to writing, serving as a common-place book or ideas garden. In such cases, the time spent blogging serves as a preparation for writing, even if it is sometimes an oblique one. There is no necessary tension here between blogging and writing, even if sometimes the former can hinder the latter, for instance when the familiarity of the blog draws us away from more formal writing that might not be going well.

What about online writing that doesn’t serve this preparatory function? In the last few weeks, I’ve found myself thinking about the challenge of ephemera increasingly confronting academics. I mean ephemera in the literal sense of “things that exist or are used or enjoyed for only a short time”. Long-established examples include book reviews, newsletter articles and short pieces in magazines. With the growth of social media, we are seeing a rapid expansion in opportunities to produce such ephemera. Multi-author blogs and online magazines will often be sources of invitations to write, as well as offering opportunities for this to qualified parties who are seeking them out. Such writing rarely constitutes much of a commitment in its own terms. One of many reasons I enjoy writing of this sort is that the usual temporal horizon rarely exceeds a few hours work. For instance, it might take a while to read a book for review but not to write the review itself.

To call ephemera a ‘challenge’ may be misleading. In many ways, I remain convinced this is an opportunity, for the enjoyment of intellectual richness and diversity at the level of both individual scholars and scholarly communities. But unlike blogging in the preparatory sense discussed above, it can often take away from time and energy available for ‘real’ writing. The number of opportunities can itself prove problematic, as invitations and inclinations lead to over-commitment in the face of this abundance. For instance, in the next couple of weeks, I’m supposed to write an article for a magazine, a book review for a blog symposium, a blog post for a newspaper and a piece of sociological fiction for a zine. If I’m being realistic, it seems unlikely I’ll complete them all and thus the writing that was chosen rather than invited is likely to fall by the wayside. Though I think it’s a shame that I experience this as in some sense a distraction, despite my enthusiasm for the planned pieces. Much of this is related to journal articles, as things I should be writing but feel little inclination to, leaving it hard not to see a distance from academia as involving a gain rather than a loss of intellectual freedom.


A subsequent conversation made me think back to Richard Rorty’s remark about universities enabling one to “read books and report what one thinks about them”. Is the promise of ephemera a matter of keeping in touch with this aspiration within a university system which militates against its realisation?

In his detailed study of Sartre’s rise to prominence as an authoritative public intellectual, Patrick Baert argues that the general intellectualism embodied by Sartre depended upon social conditions which no longer obtain. Such intellectuals “address a wide range of subjects without being experts as such” and speak “at, rather than with, their audience” (pg. 185). In doing so, they depend upon a broad support for intellectual life within society alongside a concentration of cultural and intellectual capital within a small elite. Without the hierarchy this gives rise to, one in which enough of the subordinate are invested, it cannot be tenable to pronounce with such perceived authority across such a broad range of subjects. This hierarchy is manifested both in educational institutions but also in the disciplines from which such general intellectuals emerge. However general intellectuals are not dependent upon these institutions, instead being able to leverage their authority into income from the media (non-fiction, print journalism, broadcast media) and often being able to rely on family wealth. The authority invested in their discipline, alongside “the confidence of the right habitus and an elite education” mean “they can speak to a wide range of social and political issues without being criticised for dilettantism” (pg. 185).

What led to their decline? Baert identifies numerous intellectual factors, including the emergence of theoretical movements which “questioned, if not undermined, the erstwhile superiority of philosophy over other vocabularies” (g. 185). The professionalisation of the social sciences facilitated the challenge of claims by philosophers about the social world which were effectively just bad sociology. Their expansion meant that there were now subject experts in areas upon which philosophers used to make pronouncements, implicitly or explicitly casting such outpourings of opinion as inadequate. Much as the authority of philosophy was undermined from within, so too was educational authority eroded from without as mass higher education contributed to a softening of the disjuncture between educational elite and the population at large. As Baert puts it, “with higher education also comes a growing scepticism towards epistemic and moral authority, an increasing recognition of the fallibility of knowledge and of the existence of alternative perspectives” (pg. 186). The declining acceptability of speaking at such public audiences was compounded by the erosion of the deferential attitudes which had previously characterised the media. Indeed, over time the media came to include subject experts who felt competent challenging the lauded experts.

Baert suggests that social media further intensifies this trend. He recognises that gatekeepers still exist online and that most bloggers have little audience. But nonetheless he argues that “the technology has made a difference, once which surely has further lessened the likelihood of authoritative public intellectuals” (pg. 186-187). In the place of such generalists, we see expert public intellectuals who resemble what Foucault described as the specific intellectual. Such figures “draw on their professional knowledge, whether derived from their research in the social and natural sciences, to engage with wider societal or political issues that go beyond their narrow expertise” (pg. 187). Their capacity to exert an influence rests on “intellect and acquired knowledge, and mastery of the inductive technology (observational skill, statistical methods, lab machinery etc.) to acquire or verify that knowledge” (pg 187-188). Dialogical public intellectuals often draw on the affordances of new technology to “get their message across” and position themselves against those who rely on traditional media, “emphasising how the new technologies permit frequent and intense interaction” (pg. 189). In doing so, they embody a prior trend towards more iterative and dialogical forms of engagement, constructing themselves as learning from their public while the public learn from them.

It’s striking how much less detailed Baert’s description of the latter category is compared to the preceding two. Indeed the only figure named is Michael Burawoy, in relation to his plea for public sociology rather than his performance of it. This intellectual self-presentation is something which investigation might reveal to be a self-marketing strategy for intellectuals seeking to stake out ground within an increasingly competitive marketplace of ideas, within which social media has removed barriers to entry while also generating a whole new arena of interaction through which to cultivate a relationship with one’s hoped for audience. To be fair to him, Baert perhaps recognises this, stressing that “the situation is often more complex than the bloggers themselves tend to acknowledge” and point out they will often continue to write for newspapers and magazines etc (pg. 189). But how seriously this claim to dialogical interaction should be taken is an empirical question. How much does this interaction shape their views? How much of this interaction do they respond substantively to? How long do they spend each week engaging in such interaction? Without substantive interaction, this dialogical relation is in part imagined, a constructed audience reproduced in the mind and reality through limited interaction with a small subset of it.

My suggestion is that social media is far more hospitable to the conditions of the general intellectual than Baert suggests. The intellectual self-presentation of the dialogical scholar, orientated towards extending their network and cultivating their online audience, represents a strategy conducive to success in the attention economy if they can balance this time-demanding pursuit with the exigencies of their day job. The increasing reliance of journalists, particularly freelancers, on social media for networking and research mean such figures will inevitably be invited to contribute to features and discussions beyond their area of expertise. Even if the dialogic public intellectual has a self-understanding grounded in circumscribed expertise, their digital footprint will inevitably push beyond this and lead others to tempt them still further.

In a way, this post is the latest part of an extended conversation with myself about whether to say ‘yes’ when I get asked to contribute to features on subjects I have opinions about but no expertise. To name some recent examples: selfie culture, conspiracy theories, algorithmic culture, hipsters, the meaning of tolerance. With one exception, I’ve always said ‘no’, largely out of caution. It’s possible there has been a misunderstanding, such that someone infers the existence of a trajectory of research from one blog post on a topic whereas actually that single blog post represents the sum total of my engagement. It’s also possible they’re made in relation to a university affiliation, something which I’m certain is the case with those last minute e-mails explaining the journalist has an imminent deadline and needs an expert quote taking an agreed stance to complete a nearly finished article.

But I suspect something more is going on, in which the price of admission to public platforms has changed from expertise to a capacity for cogency, a quickness in response and the willingness to comment. The invitations are there for generalists emerging from the academy, liable only to grow if they pursue even the most basic strategies of visibility and connection through social media. The rewards are there, in so far as such activity can be plausibly glossed as public engagement potentially generative of impact. The costs potentially faced by generalists are weak from within the academy, liable to be restricted to those who have an extremely high profile and thus counteract the anonymity of abundance or those who inadvertently provoke a controversy with ill-thought out statements on controversial topics that lead them to be held to account. Under such conditions, the reflexivity of the individual intellectual becomes key, something unlikely to change when the academy remains as fragmented as is currently the case.

What it means to be an intellectual is changing in an age of social media and we’ve yet to really get to grips with what this means.

This is the fifth of Walter Benjamin’s thirteen rules for writing. I would love to know more about what this meant in practice to him. How often did he record his ideas? Where did he record them? How did their quantity and quality wax and wane in different circumstances? My conviction that blogging constitutes a technology of scholarly attentiveness rests on its capacity to habituate this practice.

A really fascinating discussion between Kristi Winters and The Wooly Bumblebee (HT Philip Moriarty). The latter’s experience could be seen as a model for de-radicalisation in the more toxic spaces within social media. An important reminder that platform incentives might encourage this behaviour but they don’t necessitate it. Furthermore, just because someone has come to act a given way doesn’t mean they will always act that way.

This essay on ‘the cult of cruelty’ has some interesting points to make about the role of what danah boyd calls persistence and searchability in facilitating incivility online. It makes it possible to trawl through someone’s activity, enabling a degree of engagement with choices and representations that would not otherwise be possible:

I’ve been thinking about this a lot lately — the ways in which people exact their hurt. It’s common for people to subtweet about their hate-follows and hate-reads. Nothing distinguishes between the hate cultivated for people we know as opposed to strangers — we’re all fair game for someone else’s vitriol. People have no problem playing armchair therapist; they analyze our lives from a computer screen and then proceed to deliver play-by-play commentary on how we should live our lives based on how they live theirs. Many have come to believe that an online representation of one aspect of our lives is the complete story, the whole of our lives. Who we are, the content of our character, is reduced to what we choose to publish. The choices we make — from what we wear to how we parent and whom we love — should be obvious based on the collective’s personal experience and we’re admonished in text or in forums for “not getting it”. We crave authenticity yet we vilify others for their public missteps, for being human. People talk smack behind our backs to then kiss-kiss, hey, how are you? to our face. People leave hateful comments tearing apart our appearance: Why is she naked in every picture on Instagram…ugh! Who does she think she is? Why does she wear such unflattering clothes? If she didn’t want to hear about how bad she looks she shouldn’t be posting pictures of herself online. Apparently, being public is an open invitation for hate, and it’s frightening that groups exist on the Internet devoted to the care and feeding of that hate.

It also makes it possible to trawl back through the incivility that has been directed at us:

We live in a country that espouses free speech, but many are forced into silence in fear of the hate avalanche. In a private Facebook group, many women talk about not reading the comments of their published articles out of self-preservation. “Don’t read the comments is a constant refrain. Women leave social media because they’re beaten down by people in fear of losing their privilege. A whole group of people has been reduced to a patronizing “snowflake” moniker because of their inability to toughen up, and it’s as if the Internet has become Darwinian in the sense that only those who hate, and those who can withstand and endure that hate, survive. A few years ago, I was the subject of a man’s ire, someone whom I believe I knew (or at least had come into contact with during my agency career, which makes the whole situation that much more unsettling), who wrote about how much he hated me because I stood up for women who had been ridiculed online because of their appearance. Fifteen years ago, a small circle of literary bloggers posted cruel blind items about me and I remember being at work, in front of my computer, reading these posts and my whole body going numb.t

There’s an excellent overview of ‘hate reading’ here:

Underlying all this is a weirdly common human tendency toward “hate-reading.” Call it that for short, at least, because it also includes “hate-listening” and “hate-watching.” In short, many people seem strangely drawn to material that they know, even before they’re exposed to it, will infuriate them. And hate-reading in its purest form involves not just seeking out the aggregated fodder of Media Matters or Newsbusters, but actually going straight to the source: a conservative mainlining Keith Olbermann; a liberal recklessly exposing herself to a Rush Limbaugh monologue.

A lot of us do this, but why? No one knows for sure, but there are a few potential explanations. One is that hate-reading simply makes us feel good by offering up an endless succession of “the emperor has no clothes” moments with regard to our political adversaries. In this view, we specifically seek out the anti-wisdom of whoever appears dumbest and most hateful as a means of bolstering our own sense of righteousness. “If the commentary is dumb enough, it may actually have a boomerang effect in that it reassures us that our opponents aren’t very smart or accurate,” said Mary McNaughton-Cassill, a media psychologist at the University of Texas San Antonio.

There’s a fascinating footnote in Radio Benjamin, loc 395-410, discussing Adorno’s description of Benjamin’s ideas as ‘radioactive’:

The full sentence reads, “Everything which fell under the scrutiny of his words was transformed, as though it had become radioactive,” … Although Adorno’s metaphor uses a different register of boundary crossing, the German radioaktiv, like the English radioactive, shares with Rundfunk, or radio, a connotation of atmospheric spreading, dispersal, and uncontrolled movement across and within borders and lines of containment; the airwaves, like the air or the atmosphere, represent a quasi-invisible scene or medium of transmission. While the German does not directly imply the coincidence of these two (roughly contemporary) modes of radiality, the notion of Benjamin’s gaze, and from there his work, effecting a radioactive transformation suggests the potentially dangerous, if also exciting and new, power of radio and its power to broadcast.

Radioactive ideas effect a transformation. Viral ideas simply pass through. The logic of social media platforms too easily inclines us towards a concern for virality. What we should aim for is to use their affordances to ensure radioactivity, even if this registers much less impressively on a numerical level.

I saw the science journalist Simon Makin give an excellent talk yesterday on how social and natural scientists can make their writing clearer. He offered some excellent tips to this end, including assuming your reader is exactly as intelligent as you are, but has absolutely none of your knowledge. For this reason, clarity isn’t about being simplistic: aim to clarify without simplifying.

What struck me in the discussion of drafting and redrafting was how likely this is to fall by the wayside when rushing. If you’re working to a deadline, particularly when other deadlines immediately follow them, it’s unlikely you’ll invest the time needed to do this. His description of drafting involved careful tinkering, picking and poking at a text in a way which leads to incremental improvement. As opposed to simply trying to get it out of the door so you can move onto the next demand.

This isn’t simply a matter of time. It also reflects the moral psychology of rushing. When we rush, we close down our engagement with the objects of our attention. Things that might have been deeply meaningful to us instead become obstacles to surmount. We simply can’t care about the clarity of our writing in the same way when we’re rushing.

Foremost amongst the guidance offered about Twitter is the claim that it is fundamentally a conversational platform. One shouldn’t simply ‘broadcast’. It’s for discussion and engagement. There’s an element of truth in this but it’s one which can be lost through repetition, as the status of received wisdom stops us from thinking critically about why everyone agreed with it in first place.

Rather than seeing Twitter as conversational, we should perhaps see it as connective. Connectivity in this sense in something automated, it’s a technology for sorting people in a way that encourages interaction between them. Connectivity in this sense is, as Jose van Dijck puts it, “a quantifiable value, also known as the popularity principle: the more contacts you have and make, the more valuable you become, because more people think you are popular and hence want to connect with you.”

Connectivity presupposes interaction. Unless people interact on platforms, connectivity is thwarted. In this limited sense, it is true to say that someone is not using Twitter correctly if they are not interacting. The value in the platform simply won’t be realised by them because they won’t make new contacts, they won’t increase the visibility of their action on it and they won’t accumulate ‘popularity’. But why does popularity matter? Unless there’s a clear answer to this question, one possibility for which is simply that “it doesn’t“, it’s likely the platform incentives are substituting for the reflexivity of the user.

My concern is that invocations of Twitter as conversational help naturalise this architecture. They promulgate the idea that one is ‘doing it wrong’ unless they are tweeting hyperactively, precluding the possibility of each user coming to their own assessment about the utility or otherwise of the platform for them. This is important because there are some really profound limitations to Twitter as a platform, as Richard Seymour usefully recounts:

Of course, it is established by now that the ambiguities of language are always exaggerated in the 140 character format. Polysemy catches people out all the time on Twitter, something we all have to be on guard about. But it does so all the more because quite a large number of people are only paying attention to the extent that it enables them to say something in turn, however inventively disingenuous, which will generate ‘likes’ and ‘retweets’. This is how the Twittering machine works, and people use it at their own peril. Nonetheless, unless we make some fairly authoritarian/paranoid assumptions, users also have to be responsible for their own readings.

http://www.leninology.co.uk/2017/03/smash-twittering-machine.html?m=1

The ritual incantation that Twitter is for conversation functions as the faith which keeps the great Twittering machine in operation. Unless we’re willing to abandon it entirely, we need to have serious discussions about what Seymour calls ‘coping strategies’ to obviate its more undesirable characteristics from creating problems. Part of this involves recognising pseudo-catharsis and trying to distinguish ranting at someone from something which can provide the basis for a productive discussion, in spite of the profound channel constraints. Otherwise, I think we’ll ultimately be pushed towards something more akin to Seymour’s approach, which is pretty much as far as I think you can go before you’re effectively giving up on the platform.

I don’t want to tell Jacobin what to do about all this but, in general, it seems to me that the only sensible policy with regard to Twitter is one of disciplined refusal to debate, argue, or even engage beyond at most light conversation or minor clarifications. It can be used for narrowcasting, advertising events, and sharing links, but if people lose their shit, they should simply be ruthlessly ignored, as difficult as that is. If mistakes are genuinely made, they should be deleted and briefly acknowledged. If longer responses are called for, they should be written later, and not published in the form of a Twitter thread, on a separate ‘timeline’. But the ‘mentions’ column should be ignored, and no one should be treated as if they’re entitled to a response. People should be told in the bio line that if they want a response on a substantive issue, they have to email — meaning, they have to put some effort and thought into what they say. This is not a long-term solution, but a coping strategy.

http://www.leninology.co.uk/2017/03/smash-twittering-machine.html?m=1

In the last few years, I’ve become increasingly preoccupied with the notion of ‘the literature’ and how it is invoked by scholars. I’m now rather sceptical of the way in which many people talk about ‘the literature’ and the role it plays in scholarship. It’s not that I don’t think it’s important to identify, engage with and record the existing work that has been done on a topic you’re working on. Rather I’m concerned that the invocation of its necessity serves a disciplinary function when scholarly literature proliferates at the speed which it now does, with an estimated 28,100 journals publishing 2.5 million articles a year. The problems which those who enthusiastically invoke the importance of ‘the literature’ are concerned with, such as perpetual reinvention of the wheel and a failure to recognise relevant work taking place in adjacent fields, have such obviously structural roots that to frame the solution in terms of personal practice seems to accord almost magical powers to the intellectual discipline of individual scholars.

My concern is that invoking ‘the literature’ increasingly functions as a conversation-stopper: it’s a disciplinary action which serves to curtail, though rarely halt, a line of inquiry. If we are inclined, as Richard Rorty once put, “to keep the conversation going” then we need to “protest against attempts to close off conversation by proposals for universal commensuration through the hypostatisation of some privileged set of descriptions” (377). Or in other words, we need to reject the idea that there’s only one way to talk about the topic in question. This is what the invocation of ‘the literature’ does, usually implicitly though sometimes explicitly. It implies a unified body of work which must be the reference point for scholarship on a given topic, even if the intention is to break away from it. In many cases, there’s perhaps no such unity in the first place, with its apparent coherence being underwritten by the most influential figures within the field have talked about ‘the literature’ in a way which performatively brings it into being by justifying the implication that much (potentially relevant) material exists ‘outside’. Judgements of salience aren’t written into the fabric of the knowledge system, they’re suffused with epistemic relativism: made from a particular standpoint, by a person with their own interests, reliant upon their own conceptual apparatus. Instead, behind apparent coherence, we have a complex network of citation cartels, ‘unread and unloved’ publications and influential beneficiaries of Matthew effects.

My point is not to dispute the value of reading and engaging with literature. I only want to situate invocations of ‘the literature’: made by people struggling with the problems of scholarly abundance, in relation to others similarly struggling with these problems. The idea of one definitive point of orientation becomes fetishistic when we all suffer from the vertigo of the accelerated academy. From Sustainable Knowledge by Robert Frodeman, loc 1257:

I feel like I am drowning in knowledge, and the idea of further production is daunting. Libraries and bookstores produce a sense of anxiety: the number of books and journals to read is overwhelming, with tens of thousands more issuing from the presses each day. Moreover, there is no real criterion other than whim for selecting one book or article over another. To dive into one area rather than another becomes a willful act of blindness, when other areas are just as worthwhile and when every topic connects to others in any number of ways. The continual press of new knowledge becomes an invitation to forgetfulness, to lose the forest for the trees.

Under these circumstances, our concern shouldn’t be to ensure everyone pays allegiance to ‘the literature’. We can assume this will continue to grow continuously while everyone feels compelled to write hyperactively, continually churning out publications with more hope that they are counted rather than that they are read. Instead, we should be asking how do we sustain the conversation under these circumstancesWhat kinds of conversations should we be havingWhat purposes do they serve? The well known problems of scholarly publishing mean traditional exchange in journals is becoming progressively less amenable to productive conversations, particularly across boundaries of field and discipline. How do we have conversations which serve, as Nicos Mouzelis puts it, to build bridges?

To be specific, there is little satisfaction with the present status quo where the boundaries between economics, political science, sociology and anthropology have become solid blinkers preventing interdisciplinary studies of social phenomena. But such compartmentalization will not be transcended by the facile and mindless abolition of the existing division of labour between disciplines.

[Instead we need] a painstaking process of theoretical labour that aims at building bridges between the various specializations. Such a strategy does not abolish social science boundaries: it simply aims at transforming them from impregnable bulwarks to transmission belts facilitating interdisciplinary research … what is badly needed today are more systematic efforts towards the creation of a theoretical discourse that would be able to translate the language of one discipline into that of another. Such an interdisciplinary language would not only facilitate communication among the social science disciplines, it would also make it possible to incorporate effectively into the social sciences insights achieved in philosophy, psychoanalysis or semiotics.

Sociological Theory: What went Wrong?: Diagnosis and Remedies, By Nicos Mouzelis

A large part of my enthusiasm for social media comes from the possibilities it offers for having these kinds of conversations. But trying to resolve the problems of the accelerated academy through an invocation of the need for disciplined practice is taking us in the wrong direction.

There’s a powerful counter-argument that can be found here by Patrick Dunleavy, concerning the importance of citation. I want to think carefully about this but my instinct would be to add two additional columns: “how scholarly abundance complicates this role” and “how might this lead us to change practice“.

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In 1988 Pierre Bourdieu chaired a commission reviewing the curriculum at the behest of the minister of national education. The scope of the review was broad, encompassing a revision of subjects taught in order to strengthen the coherence and unity of the curriculum as a whole. In order to inform this work, the commission early on formulated principles to guide their endeavour, each of which were then expanded into more substantive observations concerning their implications.

One of these stood out to me as of great contemporary relevance for the social sciences in the digital university. Their principle considers those “ways of thinking or fundamental know-how that, assumed to be taught by everyone, end up not being taught by anyone”. In other words, what are the elements of educational practice which are integral to it and how can we assure their succesful transmission in training? These include “fundamental ways of thinking” such as “deduction, experiment, and the historical approach, as well as reflective and critical thinking which should always be combined with the foregoing” and “the specific character of the experimental way of thinking”, “a resolute valuation of qualitative reasoning”, a clear recognition of the provisional nature of explanatory models” and “ongoing training in the practical work of research”. It extends this discussion to the technologies used in practice:

Finally, care must be taken to give major place to a whole series of techniques that, despite being tacitly required by all teaching, are rarely the object of methodical transmission: use of dictionaries and abbreviations, rhetoric of communication, establishment of files, creation of an index, use of records and data banks, preparation of a manuscript, documentary research, use of computerised instruments, interpretation of tables and graphs, etc.

Political Interventions: Social Science and Political Action, pg 175

This concern for the “technology of intellectual work” is one from which we could learn a lot, as well as the importance placed upon “rational working methods (such as how to choose between tasks imposed, or to distribute them in time)”. It maps nicely onto what C. Wright Mills described as intellectual craftsmanship. When we consider the technologies of scholarly production – things like notebooks, word processors, index cards, post it notes, print outs, diagrams and marginalia – our interest is in their use-in-intellectual-work. The technologies become something quite specific when bound up in intellectual activity:

But how is this file – which so far must seem to you more like a curious sort of ‘literary’ journal – used in intellectual production? The maintenance of such a file *is* intellectual production. It is a continually growing store of facts and ideas, from the most vague to the most finished.

The Sociological Imagination, pg 199-200

If we recognise this, we overcome the distinction between theory and practice. The distinction between ‘rational working methods’, ‘technology of intellectual work’ and ‘fundamental ways of thinking’ is overcome in scholarly craft. The role of the technology is crucial here: if we suppress or forget the technological, transmission of these practices is abstracted from their application, leaving their practical unfolding to be something which has to be discovered individually and privately (“ways of thinking or fundamental know-how that, assumed to be taught by everyone, end up not being taught by anyone”). But places for discussion of craft in this substantive sense have been the exception rather than the rule within the academy.

Perhaps social media is changing this. It is facilitating a recovery of technology, now finding itself as one of the first things social scientists discuss when they enter into dialogues through social networks and blogs. But it also facilitates what Pat Thompson has described as a feral doctoral pedagogy:

Doctoral researchers can now access a range of websites such as LitReviewHQ, PhD2Published and The Three Month Thesis youtube channel. They can read blogs written by researchers and academic developers e.g. Thesis Whisperer, Doctoral Writing SIG, Explorations of Style, and of course this one. They can synchronously chat on social media about research via general hashtags #phdchat #phdforum and #acwri, or discipline specific hashtags such as #twitterstorians or #socphd. They can buy webinars, coaching and courses in almost all aspects of doctoral research. Doctoral researchers are also themselves increasingly blogging about their own experiences and some are also offering advice to others. Much of this socially mediated DIY activity is international, cross-disciplinary and all day/all night.

https://patthomson.net/2014/06/16/are-we-heading-for-a-diy-phd/Doctoral researchers 

There can be problematic aspects to this. But when it’s valuable, it’s at the level of precisely the unity of thinking, technology and activity which the commission advocated. Social media is helping us recover the technology of intellectual work and it’s an extremely positive development for the social sciences.

Notes from this Webinar. I had to leave after the second speaker so they’re not complete.

Alt metrics are a complement to existing metrics, addressing some of the key issues posed by metrics: the lag time of citations, the limitations of impact factor, the time to publication and their focus on a niche audience. The intention of alt metrics is to expand the focus, in order to assess what a broader audience think about research. This has many aspects but one increasingly important one is blogging, currently encompassing 10,000+ blogs with over 1 million mentions of research, from 2006 to now.

Research commentary plays a crucial role in the public understanding of science. It mediates access to research, sometimes providing a more accessible articulation and other times providing a critical focus. The webinar gave an overview of four different types of blog which Alt Metrics are concerned with:

  • Newspaper blogs: often hosted on a subdomain, with a large and diverse audience.
  • Public education blogs: written by specialists and scientists, with public education as a main goal. They tend to have a social media presence and a large but specific audience.
  • Blogs hosted by academic institutions: a lab or department, often used for promoting that groups work, a narrow academic focus and act as a press release outlet for the group.
  • Research blogging platforms: these are a large collective domain, aggregating lots of different blogs, with an audience that tends to be researchers, helps build a research community.

One of the guest speakers, Rolf Degen, talked about how the internet has disrupted the work of freelance science writers. What were once 95 weekly science sections had become 34 in 2005 and 19 in 2012. He embraced social media in order to help build the audience for his writing, though encountered the problem of people not following links through to his article from his tweets. He tried to compress the complexity of a science story by taking a screenshot to post on Twitter, inciting readers to click through to the piece itself. Another problem is that people on Twitter like negativity, sarcastic comments and the tearing apart of established studies.

Nonetheless, it’s important to recognise that the ‘dirty side of science’ has been ignored by the media, who get most of their information from big science institutions and their press releases. Many of his followers are well qualified, prone to instantly criticising him if he makes a mistake. His editors have never been experts in his field, with criticism from readers being confined to letter to the editor. For this reason, the quality control is much higher than it has previously been. He argues that social media has created “an acquired taste for criticism” which is greatly beneficial for science writing. It’s creating a climate in which it’s just as much fun to find error in something, as to find great new insights, contributing to a turn away from the bias for positive results.

The next speaker, Neuro Skeptic, spoke about his experiences as a science blogger. He drew a sharp distinction between science blogging and science journalism. Blogs have become an accepted part of the media in a way that they weren’t until recently, leading people to talk less about blogs as they’ve become a normal part of the landscape. He discussed a really interesting case when Science Blogs lost many of its audience in protest over Pepsi Gate, leading this audience to disperse over the media ecosystem. He draws a distinction between science bloggers (as niche content creators and often research active or with research experience) and science journalists (as generalists with a science background). Blogs offer scientists a way to communicate directly with readers (stripping out press officers) but that means they can be used to push an agenda. He warns that we shouldn’t romanticise science blogging as a pristine way of ‘getting the science out’ because it’s agenda driven. This means we can’t take social media popularity as being an intrinsically good thing, because this might mean things are being celebrated within circles we would regard as unscientific.

Some interesting points about their policy for blog tracking which I’d like to know more about:

  • Their tracking is based on what they happen to hear about.
  • All blogs are weighted equally.
  • They are indexed by author, in order that multiple mentions of the same research by the same author will only be counted once.
  • They are filtered to ensure quality, in order to avoid counting spam blogs etc.