does your monograph not deserve a trailer?

The idea of a trailer for an academic monograph might seem rather strange at first sight. But it’s a potentially extremely effective way of promoting a book which, as social media for academics continues to institutionalise, will only become more potent. Here’s the most recent example I’ve seen, produced by a video editor specialising in academic trailers:

But the best example I’ve seen is still this trailer for Offshoring by John Urry: